International Marketing: an Asia-Pacific Perspective by Richard Fletcher, Heather Crawford
International Marketing: an Asia-Pacific Perspective by Richard Fletcher, Heather Crawford PDF, ePub eBook D0wnl0ad
Written from a wholly Australasian perspective and covers issues unique to local marketers looking towards the Asia-Pacific region, the European Union, and beyond. Fletcher, University of Western Sydney; Crawford, University of NSW.From reader reviews:
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